The Marketing Salsa
*This was published in Open Book as part of my writer-in-residence appointment. You’ve finished a book. Congrats! Now, you’ve got a book deal, decided to self-publish or signed with a hybrid publisher (the ‘pay to play’ option, which provides some editorial and marketing support, but at a fee). The hard work of marketing is about to begin, and you’ll need to become an author-entrepreneur, regardless of your publisher, or whether you’ve engaged some freelance PR help yourself. It’s […]